From the yard
What we would tell a neighbor who asked. Anchoring, fog, light, scare levels and how to read a spec sheet — the parts the box never explains.
Wind-tested
A 12-foot figure is a sail. The four wire pins taped to the box are not an anchor, they are a suggestion. Here is what actually holds.
Read the guide → · 2 minGroundbreakers
A groundbreaker is the cheapest shot in the yard that makes a car slow down. Most of them are set wrong. Here is the placement, the depth and the light that make it read.
Read the guide → · 2 minFog & atmosphere
Fog out of the box goes up, fills the porch, sets off the neighbor's smoke alarm and is gone in a minute. Low fog is a temperature problem. Solve the temperature and the rest follows.
Read the guide → · 2 minActually bright
Most displays are invisible from the road because the streetlight is brighter than the props. Light is not decoration. It is the only reason anyone sees the rest.
Read the guide → · 2 minScare levels
The best house on the street is the one the six-year-olds beg to go back to and the teenagers photograph. That is a layout problem, not a compromise.
Read the guide → · 2 minPro-grade build
Every listing says commercial quality. Here is how to read the spec sheet so you know what you are buying before it is in the yard and the return window has closed.
Read the guide → · 2 min